Google reviews are the reviews that matter most. They show up in search results, in Google Maps, and in the little star ratings that shape a shopper’s first impression before they ever reach your store. Yet most Shopify merchants have far fewer Google reviews than happy customers — not because their customers are unhappy, but because nobody ever asks.

Asking manually doesn’t scale. You can’t email every buyer by hand, and a one-time “please review us” request is easy to ignore. What works is a system that asks every customer, automatically, at the right moment — and makes leaving a review effortless.

That’s what DA: Order Reviews for Google does. Here’s how to set it up so your review count grows on its own.

Why Most Stores Under-Collect Reviews

The gap between “customers who’d happily review you” and “customers who actually do” comes down to three frictions:

  • You forget to ask during the post-purchase rush
  • The timing is off — asking too early, before the product arrives, or too late, after the goodwill fades
  • It’s too much work for the customer to find your Google listing and write something

Fix those three things and reviews start flowing. That’s the whole strategy.

How to Automate Review Collection Step by Step

Step 1: Install the App and Connect Your Google Profile

Install DA: Order Reviews for Google and connect your Google Business Profile. This links the app to the listing where new reviews should land — and lets you display your existing reviews on your store, too.

Step 2: Turn On Post-Purchase Review Emails

The engine of the whole system is the automated post-purchase email. After a customer’s order is fulfilled, the app sends a friendly request asking how things went. Because it fires automatically on every qualifying order, you never have to remember — the asking just happens.

You can customize the timing, wording, and branding so the email feels like it came from you, not a robot.

Step 3: Let Smart Routing Protect Your Rating

Here’s the clever part. When a customer responds:

  • Happy customers (high ratings) are guided straight to your public Google review page, where their praise does the most good.
  • Unhappy customers (low ratings) are routed to a private feedback form that only you see — so you can fix the problem instead of watching it become a public 1-star.

This “smart routing” grows your public rating while quietly catching issues before they hurt you. It’s the difference between collecting reviews and collecting good reviews.

Not every review has to come from email. The app also gives you shareable review links and printable QR codes you can add to:

  • Packing slips and thank-you cards
  • Physical receipts or in-store signage
  • Follow-up texts or social posts

A QR code on the box means a customer can leave a review the moment they unbox — peak enthusiasm, zero friction.

Step 5: Watch It All From One Dashboard

Every request, response, and rating flows into a single dashboard so you can track review volume and average rating over time, and see which collection method is pulling its weight.

Show the Reviews You Collect

Collecting reviews is only half the win — displaying them is the other half. The app includes a customizable Google review widget that matches your theme, so the trust you’re building shows up right on your product and homepage where it can lift conversions.

Start Growing Your Reviews Today

More Google reviews mean more trust, better search visibility, and more sales — and with the right system, they accumulate without you lifting a finger after setup.

The free plan includes 10 review-request emails a month and displays up to 10 reviews — a solid start for smaller stores. When you’re ready to ask every customer and show every review, Premium ($14.99/month, or $119.88/year) unlocks unlimited emails and full display.

Install DA: Order Reviews for Google and turn your happy customers into a steady stream of 5-star reviews.